Does Earth Hour Truly Benefit the Environment?

Earth Hour will be taking place this Saturday, March 26th, between 8:30-9:30pm local time.  Call it an initiative, campaign, or annual ritual, its going onto its fifth year.  People are encouraged to turn their lights out for one hour to bring attention to global sustainability issues.

Earth Hour is lead by the WWF.  No, not the (defunct) World Wrestling Federation.  I am talking about the World Wide Fund for Nature, whose mission is “to halt and reverse the destruction of our environment.”  In 2007, Earth Hour was started by WWF and the Sydney Morning Herald.   Over the past five years, Earth Hour has grown to a global reach.

Earth Hour is attracting big cities, companies, and small organizations alike.  Led by Caesars, casinos on the Las Vegas strip, known for bright lights and flashing signs, will go dim.  Arenas and venues around the world managed by AEG will also be participating.  Walgreens will turn off lights at 1,400 stores. Coca-Cola is switching off massive billboards in Piccadilly Circus and Times Square, and dozens of other global brands will make at least some effort to switch off lights.

The message is even being spread via social media, receiving where #EarthHour gets tweeted a few times a minute, leading up to the event.  With all the hoopla of Earth Hour, one must ask the question, does Earth Hour actually benefit the environment?

The short answer is yes.  As long as people and companies are participating in Earth Hour of their own choice, rather than mandate, I am game.  Here are three reasons why Earth Hour may be to our benefit:

Attention –  Seizes our attention, if but for an hour.
Awareness – Bringing awareness of sustainability issues.
Action – Inspiring action towards sustainability, beyond the hour.
Attention and awareness are just a small part.  But the huge component is action.  Let me explain.

Attention
Earth Hour is grabbing the attention of adamant supporters.  Likewise, it is grabbing the attention of just as passionate opposition.  Some folks will participate, and others will actively not.   And I support both sides in their conviction to choose their path.

The key to this particular attention is that Earth Hour gets folks to actively turn the lights off, or keep them on in protest.  At the very least, there will be discussion of the benefits or drawbacks, and the necessity or necessity of Earth Hour.   It’s better to have some dialogue than no dialogue.  What better way to engage our fellow stakeholders?

On a side note, it is amazing how fast and wide Earth Hour has spread.  Studying this more intently may lead insights into how to successfully share a message.

Awareness
Attention gets the eyes and ears.  But once we have the eyes and ears, we need to shift minds.  Some folks may be participating to acknowledge climate change.  Others may be doing so to bring to light wasted evening energy usage.  And yet others may do it to save a buck or two.

The message of sustainability comes with many different parts.  Earth Hour can help us re-examine, re-focus, and re-engage the topics that matter to us.  But at the same time, while it is a good step to be aware, awareness of sustainability issues means nothing if no action is taken.

Action
Once a mind is shifted, there must be action.  Action is the most crucial aspect, but probably the most challenging to do.  It’s great to capture attention and share awareness for that one hour.  But the grunt work of implementing sustainability in our everyday work and personal lives from the other 8,759 hours of the year matters more.  Let’s not let one hour darken the hard work done all year towards sustainability.

So does Earth Hour truly benefit the environment?  Yes, if and only if there is action because of or despite of Earth Hour.  If Earth Hour acts as a celebration of sustainable action taken thus far, great.  It can be a time to reflect on past successes.  If Earth Hour acts as a catalyst for future sustainable action, all the better.   However, I do look forward to the day when we don’t need a special hour to recognize sustainability, but instead, it is embedded in the actions of our everyday lives.

Make Earth Day a day for the birds

From Born Free USA:
The animal and wildlife conservation group Born Free USA is asking people to be particularly conscious of the vital role birds play in the environmental balance of nature when they celebrate Earth Day on Friday, April 22.
Adam Roberts, executive vice president of Born Free USA, said, “Habitat loss is the single greatest threat to our birds — outweighing building collisions, domestic cat predation, hunting or capturing for the pet trade. There are relatively simple and immediate ways people can help birds and contribute to wildlife conservation and the health of our planet … by creating habitats in your backyard and community.”
Born Free USA’s top tips for creating habitats for birds:
Provide nesting sites: Planting a variety of native trees and shrubs provides optimal protection and nesting sites for birds.
Diversity is key: One of the most important features for birds is structural diversity with shrubs and herbaceous plants that grow under trees and plants at different heights and groupings.

Dead trees serve a purpose. As long as dead trees and limbs do not pose a human safety concern, leave them. They provide habitat for birds such as woodpeckers and bluebirds that use tree holes for nests. Dead limbs also provide “lookout” posts for birds.
Cats versus birds:  Keep cats indoors especially during the bird breeding season when young birds are most at risk while they are learning to fly.
Stop mowing: Or at least set aside some “no-mow” areas of your yard. Many songbirds nest close to the ground in grass and “weeds.” Leaving tall grass areas will help birds such as goldfinches, quail and towhees — and you’ll save on mowing time, expense and pollution.
Create a water source: Look for a 1- to 3-inch-deep basin that can be easily cleaned and has a gentle slope so birds can wade into the water. Keep birdbaths at least 15 feet from other feeding areas and near shrubs or trees for quick escape from predators. Keep water clear of algae, mud or droppings by replacing it every two to three days.
As part of Born Free USA’s effort to protect birds, it leads the National Bird Day campaign every Jan. 5. Find out more at the National Bird Day website.

Fayetteville Earth Day 2011 festivities kick off April 16

Earth Day is just around the corner, and some folks are planning a big party a few days early to kick off a two-week celebration of old mama Earth in Fayetteville.

Festivities begin with an all-day “B-Earth Day” party at East Square Plaza on Saturday, April 16 from 8 a.m. until 9 p.m. Plans for the event include a slow food festival, an eco trade show, a bike parade, a trail ride, live music, a fashion show featuring designs made with recycled materials, and several other activities.

FFEAC member Mikel Lolley said he plans to do an Eco Passport again this year, a printed guide listing all of the Earth Day-related activities and specials from local businesses from April 16 – 30. Locals who attend the listed activities will be eligible to win prizes.

Fayetteville Earth Day events will conclude with a prize giveaway during Springfest, set for April 30 on Dickson Street.

We’ll have more information on Earth Day events as it becomes availble, but for now, here’s the tentative schedule for the kick-off party on the 16th at East Square Plaza, and a video featuring Lolley talking about Earth Day 2011 with Fayetteville sustainability director John Coleman.