In an interview with TOH’s Anthony D’Alessandro last week at the National Italian American Federation Gala, where Jon Favreau was lauded with the org’s Special Entertainment Achievement Award, the actor-director gave up some nuggets of intel on his upcoming summer genre-mash Cowboys & Aliens, starring Daniel Craig and Harrison Ford.
Kitschy high-concept vehicles can be a turnoff on their title alone.
Before moviegoers even approached the ticket booth, they could smell the stench of ridiculous in polyester pics such as 1996’s Mars Attacks! ($37.8 million), 2006’s Snakes on a Plane ($34 million) or 2007’s Grindhouse ($25 million) – all of which crashed at the domestic B.O., despite having credible talent attached.
However, with Cowboys & Aliens, Favreau and Universal are hoping to best such Z-movie stigma by selling the summer tentpole as a straight-up, serious X-Files western, evident in the first trailer (see below) they released back in November.
Working to Favreau’s advantage: westerns and offbeat sci-fi and horror such as True Grit ($171 million), District 9 ($115.6 million) and Zombieland ($75.6 million) made strides at the recent domestic B.O.
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